The Boston Graduate School of Business

Overview

The Marketing Department is concerned with understanding an organizations needs to create value through effective communication. The department examines specific industries and their requirements for branding, business and global marketing, distribution, pricing, direct and interactive marketing, and return on marketing investment.

Academic Programs
The Department of Marketing develops and teaches courses at two levels:

  • MBA Program
  • Individual Courses

  • FOCUS

    The Department of Marketing's primary focus is on teaching and course development. The department continually strives to develop new and innovative methods of course delivery, with an emphasis on quality.

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